Buster Fetcher, a startup specialized in reducing shipping costs, is today looking for its future Content Marketing Specialist!
100% remote and flexible hours, this beautiful company of 15 employees prioritizes quality of life, knowledge sharing and a desire for mutual accomplishment as evidenced by their values: Win-win - Constant And Never ending improvement (CANI) - Resourceful.
Your primary mission will be to support the development of the company through your ability to effectively manage all aspects of the company's inbound marketing on the Canadian and international territories.
CONTENT MANAGEMENT
You will be responsible for content management on various media, in collaboration with specialists as needed.
- Participate in the development of the improvement of the strategy;
- Be in charge of deploying and executing the inbound strategy to make the company better known, attract visitors and convert them into potential leads;
- Develop marketing campaigns by creating high-quality content on different platforms (blog, YouTube, Podcast, newsletter, social media);
- Participate in the creation of a brand new podcast by developing the content strategy and proposing relevant topics;
- Supervise inbound specialist consultants (TikTok specialist, LinkedIn specialist, Facebook specialist...) who will actively participate in the implementation of the inbound strategy;
- Participate in the identification and selection of these "content experts" specialists.
DIGITAL MARKETING (LEAD MAGNET) & DATA ANALYSIS
You will be responsible for creating relevant lead magnets and analyzing the results.
- Target lead magnet opportunities and ensure their creation (articles, guide, webinar...);
- Determine, document and analyze visitor behavior through KPI (Key Performance Indicator);
- Ensure that the site does not have any blockages and optimize it as needed;
- Continuously improve the conversion rate by taking into account the results of the analysis and proposing solutions.
KNOWLEDGE CENTRALIZATION
In order to improve continuously, you will centralize all internal knowledge and expertise.
- Group all procedures and knowledge on the Notion platform;
- Collaborate with the team on common documents with a view to sharing knowledge and skills.
Required skills:
- Delegation;
- Creating high-performing teams;
- Leadership;
- Sense of responsibility;
- Creativity;
- Analysis;
- Results-oriented.
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Buster Fetcher is open to atypical profiles with a good balance between field experience and academic training.
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Job challenges:
Appreciate the energy of a dynamic startup, always moving and in constant continuous improvement.
Upcoming projects:
- USA
- International development.
Continuous training:
- Participate in continuous training programs with experienced and internationally renowned coaches (a great opportunity for career development and to refine your knowledge);
- Weekly meetings.
Recent achievements:
Buster Fetcher is about to reach 2000 customers across Canada!
Working conditions:
- 100% remote (you can be located anywhere in the world!);
- 35-40 hours per week very flexible;
Technology used:
- HubSpot for the website and CRM (marketing package);
- Notion;
- Slack;
- Google Suite.
HOW TO APPLY
- Send an email at content-marketing@busterfetcher.com
- The first word of your cover letter must be 'package'
- Join to your email your resume, few examples of the great results you had with your content marketing skills to convert visitors to qualified leads
- Record a 1 minute video to tell us why you are the absolutely best fit for the job
